Last Updated: May 30, 2026
1. About This Policy
VelvetMountainMist ("we" or "us") is committed to complying with all applicable laws and standards regarding the handling of personal information, and to respecting and protecting the privacy of our users. This Privacy Policy explains how we collect, use, and protect personal information.
2. Definition of Personal Information
In this Policy, "personal information" refers to information about a living individual that can identify a specific person through details such as name, date of birth, or other descriptors contained in that information (including information that, when easily combined with other information, enables identification of a specific individual).
3. Information We Collect
We may collect the following personal information directly from users:
- Contact information such as name, email address, phone number, and address
- Shipping address, payment method, and billing information provided at the time of purchase
- Content of inquiries and contact form submissions
- User account information (excluding passwords)
- Purchase history and browsing history
- Technical information such as cookies and IP addresses
4. How We Use Your Information
We use collected personal information for the following purposes:
- Processing orders and arranging shipping
- Billing and payment processing
- Providing and improving our services
- Responding to inquiries and questions from users
- Sending marketing communications (only where users have given consent)
- Site usage statistics and traffic analysis
- Fraud prevention and security
- Compliance with legal obligations and dispute resolution
5. Information Sharing & Disclosure
We do not sell, exchange, or lend personal information to third parties without user consent. The following are exceptions:
- Where the user has given explicit consent
- Where disclosure is required by law
- Minimum necessary disclosure to service providers such as shipping partners and payment processors
- Disclosure required in connection with corporate transactions such as mergers and acquisitions
6. About Cookies
We use cookies to enhance the user experience and to gather site usage statistics. Cookies include tracking cookies, session cookies, and first-party cookies. Users may disable cookies through their browser settings, though doing so may prevent some site features from working.
7. Security Measures
We implement the following security measures to protect personal information:
- Use of SSL/TLS encrypted communications
- Implementation of access controls and authentication
- Regular security audits of personal information
- Information security training for employees
However, as data transmission over the internet is not 100% secure, we cannot guarantee absolute security.
8. Information Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected. Order information is retained in accordance with legal requirements, generally for seven years from the date the order is completed. Users may request deletion of their personal information at any time.
9. Your Rights
Users have the following rights:
- Right of access to personal information we hold about you
- Right to correct inaccurate personal information
- Right to erasure of personal information
- Right to restrict processing of personal information
- Right to data portability
To exercise these rights, please contact us at privacy@velvetmountainmist.com.
10. Third-Party Links
Our site may contain links to external websites. We are not responsible for the privacy practices of those sites. We recommend reviewing the Privacy Policy of any external site before accessing it.
11. Children's Privacy
Our site is intended for users aged 13 and over. We do not knowingly collect personal information from children under 13. If a parent or guardian becomes aware that we may have collected personal information from a child under 13, please contact us at privacy@velvetmountainmist.com.
12. CCPA Compliance
The handling of personal information is governed by the Act on the Protection of Personal Information (APPI) of Japan. Users may request disclosure, correction, deletion, and suspension of use of their personal information.
13. GDPR Compliance
For personal information of residents of the European Union and the European Economic Area, we comply with GDPR requirements. The legal basis for processing is contract performance, legal obligation, user consent, or legitimate interests.
14. Changes to This Privacy Policy
We may update this Policy from time to time. In the event of significant changes, we will endeavor to notify users in advance via email or other means. Continued use of the site constitutes acceptance of the updated Policy.
15. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
- Email: privacy@velvetmountainmist.com
- Address: 2-7-1 Chiyoda, Chiyoda-ku, Tokyo 100-0005, Japan
- Phone: +81 48-224-3986
- Business Hours: Mon–Fri 9:00–18:00 PST
16. Finally
We value your trust and are committed to managing your personal information safely and responsibly. If you have any questions, please feel free to contact us.